It’s here that TikTok rounds up notable submissions of the day and dumps them in a single continuously scrolling feed. To find content, the easiest place to start is on the #ForYou page. That’s not terrible advice, but there’s a better way. You’d be doing yourself a great disservice in assuming that a video is going to be the same as another just because of the clip playing in the background - even those that are remarkably similar are often just different enough to hold your attention, at least for 15 seconds. And while it’s derivative by nature, it also acts as a litmus test to weed out the platform’s most creative users, those who routinely add their own spin to otherwise tired content, refreshing it and making something altogether new. Some of my favorite TikTok content is of the meme variety, and I’ve seen most of it dozens of times already. And while you’d think that this much copycatting would lead to a boring experience, you’d be mistaken. Memes are prevalent, perhaps the driving force behind the platform itself.
Some are used so often they’ve become memes, the type of content responsible for hundreds (or thousands) of copycat responses. These range from dramatic or humorous reenactments, to creative interpretations that really have nothing to do with the clip itself.
My hearts a stereo tik tok ad tv#
While the vast majority of the platform’s videos pull sound clips from popular (or remixed) tunes, others act out monologues you might find on TV shows or movies, like Family Guy, or Step Brothers. Clicking the ticker will bring up other videos using the same tune - as will searching for it in the Sounds tab (it’ll appear after you type in your search term). You can see what’s playing, if you’re so inclined, by checking out the scrolling ticker at the bottom of each video, next to the music note. The glue that holds the platform together is clearly music. Instead, it’s a lip sync app in the loosest sense of the word, one that relies more on creative edits, storytelling, cool costumes and makeup, mood lighting, acting, and liberal use of onboard filters.
You won’t see many cringe-inducing videos where teens are belting My Chemical Romance into the bathroom mirror, anyway. It’s a mishmash of content, both good and bad, that does feature a lot of lip syncing. It’s billed as a lip syncing platform, but the descriptor isn’t doing anyone any favors. TikTok users get 15 seconds to record a video, or can string together multiple clips to make stories of up to 60 seconds.
So whether TikTok has been on your radar for a while now, or you’re just curious about the place your kids are spending an inordinate amount of time each day, this guide has you covered. For consumers, it’s an endless time sink that will have you scrolling until your battery dies. For creators, it’s a place to wow a major audience with some of the most innovative and creative videos you’ll see online, like Dubsmash 2.0. Like Vine, the app is designed for creation and consumption. It’s a difficult thing to describe, but comparing it to Vine - the now-gone six-second video loop platform - seems like an obvious place to start. For a fringe social network, the kind most would assume occupies a second-tier of the internet’s social media hierarchy, you’d be forgiven for not noticing the app had become the internet’s most interesting network of creatives.įor more than 500 million monthly active users, TikTok is a place to let your freak flag fly. In September last year, TikTok surpassed YouTube, Snapchat, Instagram, and even Facebook in monthly App Store downloads.
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